Detail KoleksiA Preface to Marketing Management TitleA Preface to Marketing Management AuthorDONNELLY, James H.PETER, J. Paul PublisherMcGraw Hill EditionEdisi 11 LanguageIndonesia FormatTeks (Monograf) Physical Informationxiv, 252 hlm; 25 cm Summary/Description Standard Number (ISBN/ISSN)9780073380964 Keyword(s)Manajemen Pemasaran 658.81